Edenred's purpose
"Enrich connections. For good."
This purpose, developed with all of our stakeholders, reflects our goal of harnessing networks to improve people’s daily lives. It guides our every action and charts a sustainable path to a better future.
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Edenred's purpose in video: "Enrich connections. For good."
Our purpose is a reflection of what brings us together and drives us forward: strong values, an ambitious strategy, virtuous relationships with our stakeholders, and a commitment to CSR embedded in our DNA. We make sure that it guides us in all our endeavors.
Enrich connections. For good.
"Enrich connections.", two words that reflect Edenred’s ability to increase the value of each exchange from a people and a technology perspective. Every day, the Group makes connections happen between merchants, users, employers and public authorities – and makes them last.
"For good.", because these connections drive a virtuous circle of wealth and health. They tangibly improve the daily lives of employees, boost companies’ efficiency and attractiveness, vitalize the local economy, enhance the efficiency and traceability of public policies and encourage more responsible behavior.
Concrete commitments
As proof that it is grounded in the real world, Edenred’s purpose is driven by the following three commitments for 2030, taken from the Ideal CSR policy:
- to have 40% of executive positions filled by women
- reduce greenhouse gas emissions by 52% compared with 2013
- ensure that 85% of merchants and users are made aware about balanced nutrition and food waste
The 2021 General Meeting approved a resolution making 25% of free share allocation plans contingent on the achievement of these targets, assessed over three consecutive financial years.
Edenred has also tied these CSR performance criteria to several of its financing instruments.